When marketing to prospective customers of a cybersecurity solution, there are often two distinct audiences: those who know the technical aspects of cybersecurity and those who don’t. It is common to sell to both groups, so to find the right marketing strategy you must take into consideration the way both groups intake information and understand what they find important. Continue Reading
Technology is undoubtedly a force in the world. It helps daily life and has integrated so much into our routines that we can’t imagine life without it. It has also divided the powers between those looking to commit cyber-crimes and those who hope to protect the digital environment. Continue Reading
Good marketing for cybersecurity products and services is a fine balancing act. Security companies need to show prospective customers why security solutions are essential to the longevity of their business ventures. This needs to be done without coming off as pushy or telling tall tales. And often, it must be accomplished at a face-to-face touch point, within seconds or minutes.
Hence, the need for a thoughtfully crafted elevator pitch. Continue Reading