Browse Month: December 2015

Mobile Internet Safety Concept with Men Showing Tabled Computer with Padlock Security Illustration. Mobile Internet Using and User Protection.

Cybersecurity Marketing: Specs or Value?

When marketing to prospective customers of a cybersecurity solution, there are often two distinct audiences: those who know the technical aspects of cybersecurity and those who don’t. It is common to sell to both groups, so to find the right marketing strategy you must take into consideration the way both groups intake information and understand what they find important. Continue Reading

Cyber Elevator Pitch

Crafting Your Cybersecurity Elevator Pitch

Good marketing for cybersecurity products and services is a fine balancing act. Security companies need to show prospective customers why security solutions are essential to the longevity of their business ventures. This needs to be done without coming off as pushy or telling tall tales. And often, it must be accomplished at a face-to-face touch point, within seconds or minutes.

Hence, the need for a thoughtfully crafted elevator pitch. Continue Reading