Cyber Security Marketing by Marketers for Marketers
Marketing isn’t easy. You can have strong leads, appealing social media, enlightening content and must-attend events, and still not captivate everyone in your target audience.
Now try to market cybersecurity. Just about every person and business uses electronic devices, so protecting their technology from attacks and data breaches is undoubtedly a top priority. But with a seemingly endless list of cybersecurity technologies, vendors and strategies, it’s no wonder many don’t know where to turn, let alone trust a singular source for best practices.
That doesn’t mean marketing cybersecurity is a lost cause. With a consistent voice, smart insight and easy-to-follow advice, a marketing firm can make cybersecurity seem as simple as an apple pie recipe. That said, our aprons are on.
This post kicks-off a blog we’re devoting to cybersecurity and marketing. With consistency, smartness and simplicity, we hope to not only shed light on digital security but to also offer practical tips on how to best market your cybersecurity clients.
We’ve worked closely with our cybersecurity clients for some time now, and feel confident we can share marketing strategies that work for them (and us). We’ve had a front-row seat as the industry has grown and have become a bit of an expert in the field.
For example, we know the difference between an outside threat (hackers outside your organization) and an inside threat (the people you trust inside your organization) and which cybersecurity practices work best for each. We know which decision makers (hint: it’s not just the CTO anymore) need to have the latest cybersecurity information as they prepare to make expensive purchases for their organizations. We know – without the risk of sounding overly confident – what works and what doesn’t work.
In the coming weeks, we’ll share our thoughts and suggestions on several topics that can help you best promote your cybersecurity clients. Those topics include:
- Cybersecurity is no longer (just) a CTO problem
- How to market cybersecurity solutions (without resorting to scare tactics)
- Is there a cybersecurity bubble?
- Cybersecurity marketing: Specs or value?
- Crafting your cybersecurity elevator pitch
Also, we expect to share user-generated content – from clients, experts, other marketing professionals, readers – that will provide perspective to help you, but probably us as well. We welcome feedback anytime and from anywhere.
Marketing doesn’t have to always be a proprietary venture. With something as vast and complicated as cybersecurity, a blog by marketers and for marketers can certainly benefit all of us as we go about trying to position our clients at the top of a crowded landscape.