GREAT CONTENT JUST ISN’T ENOUGH: HOW DESIGN PLAYS A CRITICAL ROLE IN INCREASING READERSHIP FOR A CYBERSECURITY AUDIENCE
In the marketing world, “done is better than good” is a phrase that comes up quite a bit. The idea is that marketing itself is a quantity-based industry, not necessarily a quality-based industry, and that the time it takes to perfect a marketing strategy is time that could be better spent churning out new content and new strategies.
Yet in the rush to get content published within deadlines, cybersecurity marketers often miss out on some of the smaller, simpler changes that on the surface may seem irrelevant, but in practice can make the difference between creating content that people love to read, and content that gets completely ignored.