Browse Tag: thought leadership

CYBERSECURITY TRENDS MARKETING IN 2017

WHAT WILL CYBERSECURITY MARKETING LOOK LIKE IN 2017?

Wars are no longer fought on the battlefield. Wars are now fought in cyberspace.

They are fought from behind computers, with keyboards as the weapons and sensitive information as the casualties. The dangers of hacking may have come into greater prominence after the United States presidential election, but the growing need for better cybersecurity has been growing even more apparent for years, with major organizations on the receiving end of attacks, including Yahoo! (now Altaba), Oracle, Sony, Anthem and JP Morgan Chase.

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Cyber Security Leadership

How to Establish Cyber Security Thought Leadership

Marketing is often about making a splash. The best material sets itself apart with thought-provoking ideas, sensational visuals and language that tells a story. But setting a cybersecurity firm apart from others requires a careful balance of promotion, conversation and brand formation.

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